Life in Balance
 Public
Opinion Court Analysis
The Lincoln Institute’s Public Opinion Court was held on January
29, 2005 at the Historic Inn at King of Prussia , Pennsylvania . It was
hosted by Al Paschall of the King of Prussia Chamber of Commerce. The
Lincoln Institute began sponsoring the Public Opinion Court in 1995 during
a session held at the Freedom’s Foundation at Valley Forge with
environmental issues being the initial topic.
The most recent Public Opinion Court focused on the topic of “A
Life in Balance.” It was supported by a grant from the John Templeton
Foundation of West Conshohocken , Pennsylvania . The focus group session
involved fourteen diverse residents of southeastern Pennsylvania . The
group engaged in a probing and in-depth discussion on issues and questions
such as:
- How to balance work, family, and leisure time
- Happiness factors—family, community, values
- Why do a good job?
- Problems of business ethics
- Has corporate America lost its way?
- The challenge to ethical leadership
- The importance of service to community
- Ethics and business?
- TV stereotypes of business leaders
Of the fourteen individuals in the group, eight were male and six were
female. Fifty-seven percent (57%) were over the age of forty. Additionally,
57% of the group was in the $30,000–$75,000 per year income range.
Regarding political party affiliation, 29% were Republican, 36% Democrat,
and 36% considered themselves independent. Seventy-eight percent (78%)
of the group had at least a college degree. The religious affiliation
of the group was quite mixed:
- 36% Protestant
- 29% Catholic
- 7% Christian
- 21% No response
PRESENTATION
The program began with a presentation by Philip J. Kennedy
(CPA), a business instructor at Penn State’s Shenango Campus. His
presentation was entitled “Business Ethics: A Recap of Past Financial
Incidents and a Suggested Path for Improvement.” Mr. Kennedy reviewed
the unprecedented number of corporate scandals in 2002. These included
Enron, Tyco, ImClone, Rite-Aid, Worldcom, and Martha Stewart. He said
the common thread among all the frauds and abuses was:
- Corporate and executive arrogance
- Accounting abuses
- Failed corporate governance
- Management greed
No one including the U.S. government wanted to destroy Arthur Andersen,
but it happened due to Arthur Andersen’s arrogance. Neither did
the U.S. government want to put Martha Stewart in jail, certainly not
for questionable trading practices that turned out to be legal. But Martha
couldn’t tell the truth, and then couldn’t admit that she
didn’t tell the truth. She challenged the U.S. Justice Department
and wound up wearing “fashionable” orange suits in West Virginia
.
Mr. Kennedy claimed that what is needed at this juncture of American
business is “ethical leadership.” This leadership needs to
be at the following levels: board of directors, management, financial
community, and accounting and business professors. He cited a nine-point
path for improvement:
1. Directors will need to work harder and take responsibilities more
seriously.
2. Boards and board members need to be formally evaluated.
3. A power shift from CEO to Board
4. “Best practices” criteria introduced
5. “Financial expert” designation for a board member
6. Regularly scheduled meetings of “independent” directors
7. Role of CEO and Chairman to be separate
8. Increased corporate governance Standards
9. Adherence to and leadership in Ethical Conduct
He advocated that good ethics is good business, and cited ten benefits
of managing ethics through a professional corporate code of conduct:
1. Attention to business ethics has improved society
2. Help maintain a moral course in turbulent times
3. Cultivates strong teamwork and productivity
4. Supports employee growth and values
5. Acts as an insurance policy—helps insure policies are legal
6. Helps avoid criminal acts of omission and commission, and reduce
fines
7. Facilitates values associated with quality management, strategic
planning, and diversity management
8. Promotes a strong public image
9. Insures a consistency of quality in products and services
10. It is the right thing to do
DISCUSSION
The group had no disagreements with Mr. Kennedy’s views on business
ethics. For instance, 79% of the group felt the level of public trust
in corporate America was low! But within the group there was a definite
division between the over-40 group with a family and the younger 20-somethings
starting out in life. The younger members felt the most important personal
characteristics or quality needed to succeed in business today was enthusiasm,
whereas the over-40 group emphasized the work ethic and previous job
experience, formal education, and intelligence. Additionally, the over-40
group emphasized money and pay as the reason they selected their current
occupation; whereas the younger group emphasized societal/community good
and personal interest.
Business
Carried over from the speaker’s presentation was the need for
business to develop a code of ethics. A “written code of ethics” was
in place at the place of employment of 64% of the group. The current
trend of corporate scandals set up messages that flow into schools; families
(especially younger children) feel that anything is allowed if it helps
you get ahead. The group cited TV shows like Survivor and The
Apprentice as examples of cut throat tactics.
Business leaders might not break the law but by bending the rules for
self-gain hurt others.
Some other points discussed:
- Many business leaders don’t think what they do is illegal
- Greed is what leads to corporate scandals
- Businesses only participate in service projects for self promotion
Family
There was an overall fear that technology is replacing family time/quality
time, i.e., TV, Internet, cell phones, and video games.
Those with families indicated they tried to make the effort to attend
children’s activities, even if it meant taking time off from work.
Most regretted activities missed by work commitments or from working
two jobs. The parents were willing to make sacrifices for their children,
especially for a better education for their children.
Those without children indicated their goals were to make money and
to establish themselves in a career.
On the question of balancing a professional career with family life
and recreational time, 79% felt it was “very important” and
21% voted for “somewhat important.”
On the question of “How much time do you spend on business activities
in reference to family and recreation?” the group responded:
14% Too much
43% About the right amount
43% Too little
When asked how difficult it was to balance business/career demands
with family and leisure time activities compared to ten years ago, the
results were:
57% Significantly or somewhat more difficult
21% Significantly or somewhat less difficult
14% About the same
8% No opinion
This prompted a reference by the discussion leader to the dilemma of
Joe Mondragon in the delightful movie, “The Milagro Beanfield Wars,” produced
by Robert Redford. Considerable discussion and examples pursued on the
problem of finding time for family and leisure time activities.
Volunteers
The group felt that volunteering was important and did volunteer in
activities that help their family. (Little League and church activities
were mentioned.) Very interestingly, however, only 21% of the group belonged
to a service club or organization and only 7% served in a volunteer capacity
at their church, mosque, synagogue, or other religious institution. Additionally,
only 21% of the group performed as much as one to two hours of volunteer
or community service activities. However, 43% have served as an adult
leader for youth activities and 43% do belong to a professional or trade
organization. Also, only 29% of the group regularly attends religious
services.
Of extreme interest was the belief of the group that the current generation
is giving back more to the community than either their generation or
their parents’ generation.
Role Models
Interestingly, there was not much discussion on role models. It was
difficult for the group to name and agree on business and/or political
leaders they felt could be role models.
The group was asked to agree/disagree on a series of statements measuring
success. The responses produced some interesting results.
- “The most important measure of success is how much money a
person makes.”
7% STRONGLY AGREE
36% SOMEWHAT AGREE
14% SOMEWHAT DISAGREE
43% STRONGLY DISAGREE
0% REFUSED/NO OPINION
- “The most important measure of success is what others think
of you.”
14% STRONGLY AGREE
29% SOMEWHAT AGREE
36% SOMEWHAT DISAGREE
21% STRONGLY DISAGREE
0% REFUSED/NO OPINION
- “The most important measure of success is what a person does
to help others.”
43% STRONGLY AGREE
36% SOMEWHAT AGREE
21% SOMEWHAT DISAGREE
0% STRONGLY DISAGREE
0% REFUSED/NO OPINION
Code of Ethics
Limited discussion was spent on the importance of a code of ethics
in the work place. It was noted that teachers have dropped the ball on
moral standards and a code of ethics would be helpful in schools. Hopefully,
defining and enforcing ethical behavior in the schools will lead to more
ethical workers in tomorrow’s business force.
Focus Group’s Code
A Code of Ethics gradually evolved among the group. They were willing
to work hard to get ahead. They valued ambition as much as ethics.
The majority of the group believed in working hard to have the “American
Dream.” They believed their children’s lives would be better
than their parents’ lives.
This led to a discussion of problems with today’s youth. The
group believed that youth want to start off where their parents stopped. “The
children don’t think they have to work hard to get to where their
parents are,” stated one participant. “This has led to huge
debts, divorce, moving back home, etc.”
The group realized the need to serve as a good, ethical role model
for children. They wanted to spend more time with their families. They
recommended corporations provide time to spend with family or in service
to community.
One participant observed, “When children are living at home,
there is never enough time for work, family, and community service.”
Another stated, “What others think of you is not as important
as what you and your family think of you.”
A third emphasized, “There needs to be more pride in what you
do (work, etc.) no matter what your profession. Work hard to make your
current job fulfilling.”
Fifty percent (50%) of the group indicated that their place of employment
conducted seminars for their employees on the subject of business ethics.
However, 57% of the group indicated that their companies did not have
in place formal review processes to ensure that managers and employees
are operating in a legal and ethical manner.
After considerable discussion, the group generally agreed that a major
challenge to the American free enterprise system was the issue of business
ethics. The group strongly believed that this challenge must be addressed
by corporate leaders, mid-level business managers, educators, and all
concerned citizens. They were optimistic that this challenge would be
met in a positive and energetic manner.
The Public Opinion Court
The group thoroughly enjoyed the program. They welcomed the opportunity
to think unthinkable thoughts on the issues and to freely exchange ideas
with other citizens. As John Milton once wrote, "Let truth and falsehood
grapple, whoever knew truth put to the worse in a free and open encounter."
Intro | Survey | Survey
Analysis | Focus Group Entry (Survey) | Focus
Group Report
Close this window |
