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Lowman S. Henry

Commentary:

The Long Road Back

What the GOP must do to get its 'groove' back

by Lowman S. Henry, CEO and
Ryan Shafik, Communications Director
Lincoln Institute of Public Opinion Research

The Republican Party in Pennsylvania is in meltdown. Voters are abandoning the party in droves, and new registrants are opting for the Democratic Party by a two-to-one margin. In recent months, the former Republican bastions of Bucks, Montgomery, Center, and Dauphin counties have all gone "blue" as the GOP has been driven into minority status in each.

The question now is: what can be done to halt the slide?

To answer that question, it is important to first understand what went wrong. Simply put, the GOP has abandoned its core principles at the exact same time as the Democratic Party has begun appealing to the higher virtues of its own. Voters are constantly being reminded of what the Democrats stand for, while Republicans watch in dismay as all too many elected officials and party leaders trample party orthodoxy.

There is no doubt that the core principles of the Republican Party present a roadmap to electoral success. Ronald Reagan's sunny optimism, belief in a free market economy, less government and a strong national defense ushered in an era of unprecedented prosperity for the GOP. Former U.S. House Speaker Newt Gingrich captured those same principles in his Contract With America and lead Republicans to power in Congress for the first time in decades.

In recent years, Republicans became too comfortable with that power and fell under the seductive influence of special interests and their own personal ambitions. Way too many Republicans serving in elected office turned into exactly what they had campaigned against. The Republican Party turned into an incumbent party. In the process, it lost grassroots voter support.

So, what can be done now to reverse the trend? First there must be the realization that it will take some time. The GOP did not get into this position overnight, nor can it climb out of it in the time frame of one election cycle. Current trends are a freight train speeding down the tracks. It is not possible to jump on the tracks and shout "halt."

That having been said, here are some strategies for building a resurgent party:

These steps would, in many cases, be a radical departure from business as usual for many Republican Party committees. However, the old ways of doing business no longer work. It is about time the GOP begins to believe it itself again by returning to its core principles and by running its own house in accordance with those beliefs.

Lowman Henry is Chairman & CEO of the Lincoln Institute of Public Opinion Research, Inc., a Harrisburg-based non-profit, educational foundation, and host of the American Radio Journal.


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